This is a novel idea to generating audience activity- lower a music band suspended 50 meters in the air onto a concert stage by downloading music to your mobile phone. In the words of one of the marketers: "We took advantage of the launch of the new album of a renowned...
It's true, we love watching video everywhere. The convenience of connected devices in almost every space we sit, walk, eat or lie in makes the temptation of watching some form of entertainment almost too much to bear. The report states, “With the growth of smartphones...
Oscar Mayer (Kraft Foods) needed to reposition and put cold cuts and processed meats into a new light so we would reconsider this "food". Rightfully so, people are concerned with what goes in to a meat product that has a consistent appearance and nice even slices. The...
For thousands of years we humans have imagined the planet to be so vast and the resources so limitless that our impact was minimal. Because we could never see the broader, global changes our local actions were having, we isolated the outcome. That has changed. We are...
Nike hired two film makers to create a short film about its FuelBand smart bracelet. I know little about the product, though it is probably a new configuration of the Nike+ system that connects your shoe to your phone. (yup, the lead image above has nothing to do with...
Kurt Vonnegut's Eight Tips for writing a great story:1. Use the time of a total stranger in such a way that he or she will not feel the time was wasted.2. Give the reader at least one character he or she can root for.3. Every character should want something, even if it...
BLITZ's Head of Strategy, Tamer Kattan, is also a comedian. Like anyone who needs to learn a craft, he sought to understand how comedy works- timing, delivery, inflection, audience engagement, etc. Recently, he shared with me some secrets for presenting to clients...
"The Temptations are a series of social experiments that explore just what people are prepared to do to get their hands on an Ultrabook." The above short description captures the heart of the viral campaign. In this instance, "viral" is about how many views a video...
Wonderful commercial for Sony Xperia TV directed by Wes Anderson. Technology returns to the land of the "gee whiz" imagination of a child. Solid stop animation fun to boot.
