Oscar Mayer: It's Yes Food

Oscar Mayer (Kraft Foods) needed to reposition and put cold cuts and processed meats into a new light so we would reconsider this "food". Rightfully so, people are concerned with what goes in to a meat product that has a consistent appearance and nice even slices. The...

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Using Comedy to Sell Ideas

BLITZ's Head of Strategy, Tamer Kattan, is also a comedian. Like anyone who needs to learn a craft, he sought to understand how comedy works- timing, delivery, inflection, audience engagement, etc. Recently, he shared with me some secrets for presenting to clients...

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Steal Like An Artist

The beauty of being someone involved with creative services or the design world or design craft (take your pick), is that we can unabashedly admit and even celebrate that we steal. We steal other people's ideas and executions. We build upon the shoulder's of those designers...

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