3-stages. Click. Ponder.


What is the purpose of your product or service? Where are the underserved opportunities? Which opportunities extend or deepen your brand story inside the current or future ecosystem? Who is doing this successfully?


How many ways can we engage your customer? What does conversion feel like? What are our options? How could the content be presented? Does it align to a customer's belief system?


What is the content architecture? How many steps are required to complete an action? What are the sign posts that lead the user? Does each interaction communicate our brand essence?

Recognizing the need is the primary condition for design.
— Charles Ames