Concept for Understanding
By stepping outside perceived boundaries, we generate possibility and challenge expectations. We transform common into unexpected.
Design alchemy begins with solution brainstorming. The most impactful approaches are culled by collaboratively pressure-testing all considered approaches. Designed concepts capture the core intent. Prototypes bring them to life for testing and reflection.
Concept, prototype, learn and evolve - the Alchemy of Experience Design is a process of distillation.
Building understanding through iteration.
The following are work samples that depict various levels of fidelity during the Concept stage.