AHA MOBILE APPLICATION
Assignment: Homebrewers are a crazy bunch of modern day vikings! They love beer, barley, hops and exchanging stories of brewing glory and disaster. A beard is not mandatory, but encouraged. The American Homebrewers Association is their spiritual guide through the ups and downs of the craft. Consider it to be the Wall St. Journal of beer. You get the news on what's happening, who's doing it, how they did it and what you could be doing. That's a lot of content.
So we built those crazy, beer guzzling, refined souls an application that delivers collections of high quality articles and insider tips. It maps you're home town or the town you've honed in on to reveal all the beer deals around you –right now. Those are deals on your after-work ales, your breakfast sours and your lunch time lagers. Hey... slow down... this is really about brewing your OWN beer, so the app also finds deals on brewing equipment and bags of hops.
We surveyed thousands of members to learn which of our four concepts they preferred and their overall preferences. That feedback gave us enough direction that we zeroed in on a single concept that had the most impact. We created a personalized app that visualizes AHA recommendations through an interactive map and dashboard. We structured the experience to learn about user preferences so we could provide locations for deals, supplies, breweries, and non-AHA-affiliated establishments. We also suggest custom-tailored content like recipes and Zymurgy articles based on check-ins.
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Role: Product Strategist, UX Lead, Team Lead