This is a novel idea to generating audience activity- lower a music band suspended 50 meters in the air onto a concert stage by downloading music to your mobile phone. In the words of one of the marketers: "We took advantage of the launch of the new album of a renowned...
It's true, we love watching video everywhere. The convenience of connected devices in almost every space we sit, walk, eat or lie in makes the temptation of watching some form of entertainment almost too much to bear. The report states, “With the growth of smartphones...
Oscar Mayer (Kraft Foods) needed to reposition and put cold cuts and processed meats into a new light so we would reconsider this "food". Rightfully so, people are concerned with what goes in to a meat product that has a consistent appearance and nice even slices. The...
Nike hired two film makers to create a short film about its FuelBand smart bracelet. I know little about the product, though it is probably a new configuration of the Nike+ system that connects your shoe to your phone. (yup, the lead image above has nothing to do with...
"The Temptations are a series of social experiments that explore just what people are prepared to do to get their hands on an Ultrabook." The above short description captures the heart of the viral campaign. In this instance, "viral" is about how many views a video...
Wonderful commercial for Sony Xperia TV directed by Wes Anderson. Technology returns to the land of the "gee whiz" imagination of a child. Solid stop animation fun to boot.
Beyond the fact that the motion graphics on this are simple, smart and appropriately applied, there are some good figures to have at your disposal (when quoting the number of tweets per second at the Christmas dinner table). You're uncle will be suitably dismayed...
What if Microsoft introduced their version of the iPod? How would their packaging reflect their view on communication? This is good humor because it reflects reality.
Philip Scott Andrews/The New York Times The End of the American Space Program? While the NY Times called out the historic moment with a headline that read, 3, 2, 1, and the Last Shuttle Leaves an Era Behind other's took a different approach and asked "what now?" The...
