Charley: We just wanted to send a quick note to thank you for all your help with the MySpace Futura project. Your talents and experience were invaluable in helping us take this project to the next level. We loved working with you and are thankful to have had your hard...

Problem: Communication breakdowns and family turmoil during wartime deployments cause soldiers to lose focus. Solution: Create a program to teach military families "resiliency training" skills. Now take that program online and spread the love... An interesting project...

Overview In 2009, The Groop helped re-design an online service, called Savings.com, and it's going bonkers! The business is brilliant. It finds coupons and discounts you can use for hundreds of products you probably already buy. No harm in taking five minutes to find...

Last week, I helped launch a new product in the U.S. market - Balsamic vinegar... not the Balsamic thrown on salads and used as a bread dip with olive oil. This is real Balsamic from Modena, Italy. The elixir is a dark syrup held in high regard when it is produced using...

Problem: When presenting the discoveries made about a client's business, we have historically presented documentation that is largely ineffective because it subscribes to the idea that breadth creates value. Solution: Present large info-graphic boards that communicate...

For a  project I'm working on with The Groop in downtown LA, I'm learning about Balsamic Vinegar. Our Italian client is launching a new brand around this tasty product and they appear to be making some smart moves- including hiring The Groop! We are taking on many of...

So what's up with this "green initiatives" thing? Is it just another fad? This is what some executives are wondering. They might also be secretly hoping that consumer interest in green, eco-friendly, sustainable products and companies will eventually ebb. A series of...

Project: Faery Folk Book Series Role: Creative Director This book series is a part of the self-initiated Legends of the Faery Folk childrens media property created by my company, Dervish Media & FaerieWorks Inc.. At its center, lies a core mythology that aligns and...

Project: The Marketing of the Faery Folk® Collectible Dolls Role: Creative Director The Faery Folk Collectible Dolls and Storybooks were a reality. The hard work of designing, producing and manufacturing a consumer product was behind us. Now came the marketing! How...