Get the Glass is a new web campaign by the California Milk Processor Board. The same organization that issued the “Got Milk” campaign that has been quite successful. If it hasn’t improved milk sales, it at least has become a cultural phrase widely mimicked in the bumper sticker world. Reminds me of the “Where’s the Beef” campaign- picked up by the cultural with unknown affect on sales.
Again, this site, like the ownyourc.com, is wildly creative from a cinematic standpoint. It extends the expectations on the web of “rich content.” The ability to do a 360 degree fly around is beautiful and gets the mind thinking of similar executions for other products and storylines.
Check this out today!