What’s interesting about graphic design is how trends develop. Designers start copying one another and forget to evolve their source material to the next level. When you examine the latest website and print material sometimes a common design language emerges.
Maybe the word “language” is to large a container for what I’m attempting to describe. “Visual words” or “artifacts” appear to spread like a virus and make their way into creative executions. They become common tools that designers reach for to solve visual issues.
For instance, in the late 90’s and early 00’s, you may remember that numerous graphic marks for companies utilized a circle in some form. It might have been a globe or a swoosh like an orbiting meteor, but this visual artifact was in vogue. I’ve recently noticed another trend: that of the right angle ribbon. It’s used to give some dimension to a 2-d design.
Take a look around and you may notice them too… it becomes like an unusual word you learn the definition for, that suddenly everyone is employing over coffee!