Design: Visual Artifact Viruses

What’s interesting about graphic design is how trends develop. Designers start copying one another and forget to evolve their source material to the next level. When you examine the latest website and print material sometimes a common design language emerges.

Maybe the word “language” is to large a container for what I’m attempting to describe. “Visual words” or “artifacts” appear to spread like a virus and make their way into creative executions. They become common tools that designers reach for to solve visual issues.

For instance, in the late 90’s and early 00’s, you may remember that numerous graphic marks for companies utilized a circle in some form. It might have been a globe or a swoosh like an orbiting meteor, but this visual artifact was in vogue. I’ve recently noticed another trend: that of the right angle ribbon. It’s used to give some dimension to a 2-d design.

Take a look around and you may notice them too… it becomes like an unusual word you learn the definition for, that suddenly everyone is employing over coffee!

Action Method
Action Method
The Gap
The Gap
HealthNet
HealthNet
The Idealist
The Idealist
Open IDEO
Open IDEO
The Tennessian
The Tennessian
Advertisements

2 thoughts on “Design: Visual Artifact Viruses

  1. Wow! I hadn’t noticed the right angle ribbon thing before. Interesting. Yes, we do resemble herd animals at times, the way we all copy what seems to work well, without working to develop our own source material. Thanks for the brain stimulation!
    Marilyn

    1. It sure is remarkable. In fact, it continues to be a much used design feature that even folks at my new company, The Blitz Agency, employ. Design credibility is peaking on right angle ribbons.

      Thanks for your comment.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s