Last week, I presented at an event called, “L.A. New Media Boot Camp – The Future Is Now” and organized by LAANE. I led an 1-1/2 hour work session at the Los Angeles County Federation of Labor. LAANE is a leading advocacy organization dedicated to building a new economy for all. In attendance were some of the country’s top social advocacy groups. They gathered to better understand how to connect with their audiences using content that is engaging and relevant.
Although many participants thought I might be talking about how to create the actual content, I helped them see why creating a strong content strategy was the priority. One needs to first understand who you are talking to before you can determine how to package your messaging and the best distribution mechanisms. Skipping past the process of prioritizing your business goals aligned to your audiences needs will lead to ineffective communications.
The work session description is shown below along with my presentation and a link to the worksheet session participants filled out during my talk.
Substance in the Ether: Creating Rich Online Content
Presenter: Charles Erdman, The Groop
Description: You can Tweet and blog until you’re blue in the face, but it won’t get you anywhere unless you have something to say and an interesting way to say it. Charles Erdman, a leader in building online and mobile technology to drive social and political action, shares the fundamental rules of creating powerful content.
Additionally, if you are looking for the worksheet I used for the session, that can be found here:
I also got something from this session. I walked away with a deeper appreciation of the history of labor struggles in the United States and beyond. Everyday, corporations and their work forces are engaging in a relationship of negotiated interdependency. The main hallway of the Federation of Labor building is lined with woodcut pictures of prominent labor leaders from the last century. People with massive conviction who put themselves on the line for the betterment of others.
I look forward to more speaking engagements like this in the near future.