Smartphone Video Consumption Booming

It’s true, we love watching video everywhere. 
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The convenience of connected devices in almost every space we sit, walk, eat or lie in makes the temptation of watching some form of entertainment almost too much to bear.

“With the growth of smartphones, mobile video consumption is on the rise for entertainment content, particularly in emerging markets where many consumers leapfrog home Internet altogether in favor of the all-in-one smartphone.”

This quote underscores the reality that we are truly entering the post-PC age when mobile devices dominate and thus mobile experiences are going to be what we are asked to design more often.

What this study doesn’t reveal is the amount of time viewing video on the “throne”…

See the report here: http://blog.nielsen.com/nielsenwire/global/global-report-multi-screen-media-u…

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