Coca Cola’s Novel Approach to Generating Awareness

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This is a novel idea to generating audience activity- lower a music band  suspended 50 meters in the air onto a concert stage by downloading music to your mobile phone.

In the words of one of the marketers:

“We took advantage of the launch of the new album of a renowned local band, invited them and created a concert like no other, in which young people where the ones who, by downloading the album’s songs from their mobile phones, also downloaded the band from a height of 50 meters. Every time the audience downloaded a song, the band played it and came down 10 meters, until they reached ground level with their fans.”

Download Concert. The world´s first concert at a 50 m height from mauricio guerrero on Vimeo.

We took advantage of the launch of the new album of a renowned local band, invited them and created a concert like no other, in which young people where the ones who, by downloading the album’s songs from their mobile phones, also downloaded the band from a height of 50 meters. Every time the audience downloaded a song, the band played it and came down 10 meters, until they reached ground level with their fans.
In this way, we promoted an online radio station in a way never seen before.

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