Chipotle’s newest “Scarecrow” campaign has clearly created a tight integration between your emotions and their brand. It’s a brilliant tweaking of heart strings over a sad farmer-scare-crow who is seeking out truth and sustainability.
The spot seems to say:
Join the “revolution” against big agro-business and unhealthy “food”. Just watch this spot. Just get angry. Just download our app. Just tweet your approval that They are on our side.
It’s brilliant. It’s mixed with truth and plays off the tension we all feel around the quality of our food source. I love the animation. I love how I feel watching this. But… who is being honest with us? Who is selling a bill of goods?
Click and express your thoughts.
Now. Take a look at Funny or Die’s version.