Erdman :: Experience Design

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Charles W. Erdman
Executive Product Design Director

I am a creative executive building value at the intersection of human behavior and technology. I view my job as energizing digital creators to imagine strategically; think laterally; and create efficiently.

I have led cross-functional teams building digital products and communications for Fortune 500 clients such as Adobe, Microsoft, Charles Schwab, Comcast, Disney, Lucas Film, and Intuit. I have worked with startups & scale-ups in the Blockchain industry such as Shapeshift, Komodo, and Energy Web.

I learned my craft at world-class agencies: Ogilvy, TBWA Chiat\Day, Razorfish, the Amp Agency, and CP+B.

Scroll to speed read then click through to my work samples or writings on design, tech, and culture.

I am an expert at developing ideas and people on projects large and small across screens: web, mobile, TV, and console. I work with the most up to date software applications (Figma, Miro, Notion, etc.). I combine a mix of macro, strategic tools (customer journeys, designops, etc.) with tactical, production-focused frameworks (design systems, design tokens, etc.).

Below, please find a few tantalizing project images or view a click through of work samples.

I am a lifelong learner, which is why I love the design + technology industry. It never stays static. However, I am a firm believer that technology must serve the needs of humans. It is not a solution unto itself.

I address this through design-thinking (a creative process that emphasizes the person using the tech), and injecting it into the production process to deliver exceptional results for products & services.

In 2018, I became very intrigued in Blockchain technologies. By 2019, I was working in the industry strategizing and leading a product group building products for blockchain initiatives.

To stay abreast of that fast moving technology, I continue to educate myself from the best. In 2022, I completed a course at Wharton on Blockchain and Digital Assets. In 2023, I completed a class at MIT on AI and Business Strategy.

Onwards!